FTBC Campaign Launch
11 April 2011
We’re very excited about this year’s campaign which has yet another host of celebrities lined up to show their support.
This year’s campaign celebrates the positive difference that fashion makes by targeting breast cancer, and in turn the difference that every single supporter makes when they wear their support. The campaign was a huge success in 2010 with over £1m donated to Breakthrough’s cause.
Website – www.fashiontargetsbreastcancer.org.uk Is being turned into a nice new shiny blog called “Fashion is” this will be launched onthe 4th April in time for launch.
The Celebrities for our poster campaign are Cat Deeley, Sadie Frost and Karen Gillan who have all been shot by acclaimed photographer Simon Emmett. These beautiful images show the celebs in their own black and white product with their personality shining through and a personalised message with what fashion means to them. Our logo, along with all the other retailers are highlighted at the bottom of the poster.
FTBC exhibition at the Royal Exchange
We have fortunately been given the opportunity to display some of Nunos beautiful illustrations at this fantastic space in the heart of the City. Nuno has created limited edition illustrations incorporating the target logo. Sneak preview here.
FTBC photo booths
Our very own branded FTBC photo booth will be travelling to five major cities across the UK.